Image size and file size are not the same things. Now, I’ll detail 10 ways to optimize your images. TIP: Optimized images take up less storage space on your server, so site backups are completed more quickly faster. That can have a positive impact on search engine rankings, which further improves customer engagement, conversions, and customer retention.

When you can reduce the size of images without compromising quality, page load times and the overall user experience improves. Thus, image size and complexity heavily impact site performance. It also involves accurately labeling images with metadata so search engine crawlers can read them and understand page context.Īccording to HTTP Archive, in 2018, images made up 21% of an average web page’s total weight, and that share likely has grown as image use has grown in recent years – they consume more bytes than any other part of the website. Image optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. Understanding the basics of image optimization gives your content the best opportunity to succeed with SEO. Not only do images make your content more accessible, attractive, and engaging to users, but they’re important for SEO.

Best photo optimizer software